More than 130 years after its founding, Carhartt remains a family-owned business that began in 1889 with the production of overalls via two sewing machines in a Detroit loft. Today, the company has grown into a well-known, trusted, and global brand that manufactures and sells durable workwear in stores and online. Carhartt’s success can be attributed to its founder, Hamilton Carhartt, and his ability to recognize the importance of conducting market research to create products that truly fit customers’ needs.
In today’s digitally disrupted and constantly changing world, that same relentless focus on the customers’ needs and quality of ingenuity is serving the company well. Carhartt has recognized steady growth over the past few years and is in the midst of a digital transformation to build for the future. In this case study, you’ll learn how Carhartt’s IT and Business teams collaborated to improve the customer experience and integrate Salesforce and SAP® faster.