Customer Experience

Content in this topic area will help sales, marketing, customer service, and analytics professionals understand how to leverage SAP Customer Experience solutions to deliver personal, trusted, and connected customer experiences. Content will cover a wide range of topics, including end-to-end commerce processes, sales automation, sales performance management, best practice customer service, marketing, and customer-related analytics processes. 

Featured

  1. The COVID-19 Crisis Exposes Areas Where SAP Customers in the Healthcare Field Can Up Their Game

  2. Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

    Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

  3. Adapting for Success in the Outcome Economy

Results

  1. Xiting

    The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
  2. Eight Reasons to Become an insider Member

    SAPinsider’s flagship content has reached the next level, and you’re invited to take full advantage. Here are eight reasons why you should become an insider member: Reason #1 Read hundreds of SAP customer success stories focusing on insights, advice, and best practices. Reason #2 Peruse thousands of in-depth SAPinsider community reports, expert articles, and webinars covering…
  3. Experience Management Could Take Supply Chains from Operational Parity to Brand Differentiation

    Many organizations do not use the supply chain or logistics management tools within SAP ERP or SAP S/4HANA as the developers intended. This misuse often leads to poorly aligned data sources that impede inventory accuracy and negatively affect company strategies. By using standard SAP tools for supply chain management (SCM) correctly, maintaining data integrity, and…
  4. Improve Customer Experience with MS Excel Visual Basic for Applications

    By Dr. Marco Sisfontes-Monge, Managing Partner, Arellius Enterprises, Inc. There is a lot of material available to explain enhancements made to improve MS Excel Visual Basic for Applications (VBA) methods, procedures, and commands in order to create a better bridge between MS Excel and SAP Business Planning and Consolidation itself. Especially if you have coded…...…
  5. Industry 4.0 – The Journey to the Future of Productivity

    Manufacturing companies are often overwhelmed by the breadth of Industry 4.0 technologies and are not quite sure where to begin their digital transformations. Learn how to assess product bottlenecks and inefficiencies and how to build incrementally on end-to-end processes such as design to operate. Because unique customer demands heavily affect product design and manufacturing, manufacturers…
  6. Optimize Business Processes with SAP Cloud Platform Process Visibility

    Optimize Business Processes with SAP Cloud Platform Process Visibility

    This article explains how to use SAP Cloud Platform Process Visibility to combine process data with experience data to identify the causes of process gaps.
  7. How to Deliver Personalized Experiences and Enable New Revenue Streams with SAP’s CX Suite

    The experience economy has changed businesses and business models. To be competitive in this new landscape, companies must deliver exceptional experiences and leverage new opportunities to generate revenue. SAP’s customer experience (CX) suite helps organizations succeed in these areas by delivering a continuously personalized engagement based on the customer’s preferences, sentiment, and behavior, and enabling…
  8. Adapting for Success in the Outcome Economy

    The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
  9. Six Reasons Why You Should Attend the SAPinsider 2020 Conference in Las Vegas

    Members of the SAP community are looking forward to a transformative 2020 which promises to be both an exhilerating and challenging time. As you weigh your business’ move to SAP S/4HANA, the Cloud, and emerging technologies such as Artificial Intelligence and Blockchain, SAPinsider is here for you as a trusted resource. If you don’t have…
  10. Your SAP Peers Want to Hear from You!

    In talking with SAPinsider members we’ve learned that many of you have a real desire to share your strategic insights, business best practices, functional tips, and road-tested advice with your SAP peers. SAPinsider wants to harness that knowledge and catapult it out to the larger SAP community by partnering with you, our readers. We’re currently…