Surprising Insights on Leveraging Customer Experience: An Interview with Shaivali Shah
Shaivali Shah explains the surprising results of the 2011 Customer Experience Radar, and how to leverage customer experience in your own business. Did you invest in a loyalty program this year? You might want to rethink your investment: customers taking Pricewaterhouse Coopers’ 2011 Experience Radar survey ranked loyalty programs last among the factors that led...