Video: Learn How SAP HANA Cloud Enables Epsilon to Digitally Transform Its Customers’ Marketing Data and Systems

When a marketing and communications organization falls behind in meeting its customers’ evolving expectations, behaviors, and demands, business suffers.

In connecting technology with the business, a marketing leader can improve the efficiency and effectiveness of marketing communications programs to meet customers where they live. But in going through digital transformation, marketing leaders mostly see things from a marketing perspective.

Epsilon, the leader in outcome-based marketing for top global brands, agencies, and publishers, underwent its own digital transformation while supporting the changing data needs of its customers.

In this story, the digital transformation started from within Epsilon’s walls. Internal customer implementation processes were arduous and ineffective. To address the problem, the company leveraged SAP technology to develop a single, streamlined SAP architecture. The solution - SAP HANA Cloud running on AWS - serves as the company’s single source of truth.

Additionally, with SAP technology at the center, Epsilon is helping its customers build more effective marketing programs. One example includes a customer with a goldmine of data, but it was mismatched and lived across disparate systems.

Epsilon helped the customer address challenge by making the customer’s data more concise. A key aim was to help the customer achieve the same business value but with a smaller footprint solution. After cleansing the data, Epsilon guided the customer in its transition into an SAP HANA Cloud environment.

In this SAP HANA Cloud implementation case study, Epsilon shares key challenges and learnings about the digital transformation journey in marketing organizations.

Read this customer story and learn:

- How Epsilon combines SAP HANA Cloud and best data practices to help optimize marketing communications programs for its customers.
- Why a knowledgeable SAP service partner is vital to a marketing organization's effort to connect business and technology.
- What role a single source of truth system plays in helping marketing organizations extract more value from data.
- About how implementing SAP HANA Cloud as a technical foundation of a digital transformation journey requires staying on top of changes to ensure customer project success.