Video: Learn How Ferrara's Keep-it-sweet-and-simple Approach Impacts the Customer Experience

Ferrara is an emerging North American powerhouse in confectionary with recent acquisitions of Nestle US Confection and Keebler brands. Ferrara has been able to quickly realize the benefits of its investments by having information about new acquisitions available at its fingertips. Mustafa Mustafa, Senior Director, Analytics and Technical Shared Services at Ferrara refers to this as “truly a paradigm shift in the organization.”

Learn how Ferrara’s cloud strategy supports best-of-breed business intelligence for improved agility, and how this candy maker’s keep-it-sweet-and-simple approach impacts the customer experience.

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>> Watch the full on-demand keynote session, “Customer Journeys to the Cloud,” featuring Ferrara, Commscope and Lloyds Register, from SAPinsider’s 2021 SAP S/4HANA, Data and Analytics, Cloud and Admin event. You’ll learn how they targeted systems to move to the cloud, and successful use cases; how they were able to demonstrate ROI for their cloud migrations; and hear lessons learned and emerging best practices for cloud migrations.

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Mustafa Mustafa Ferrara
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Mustafa Mustafa is a trusted business leader uniting an organization cross-functionally to deliver on its strategic imperatives. Core to his information and technology strategy is transforming traditional companies into forward-thinking innovators. Mustafa harmonizes people, process, and technology facilitating a paradigm shift that positively transforms the organization and people’s lives. Mustafa chairs the ASUG HANA Think Tank and chairs ASUG Mobile Analytics Influence Council. He presents throughout the world as a passionate thought leader for digital transformation and employee engagement.