Video Interview with Probodh Chiplunkar, CEO of Ithena

Shashi Jina, Supply Chain Management Research Director, SAPInsider

In an age of digital supply chain transformation, organizations are looking to integrate emerging technologies such as blockchain, augmented and virtual reality (AR/VR), artificial intelligence/ machine learning (AI/ML), robot process automation (RPA), drones, and IoT devices with their existing SAP system and platforms. Most are challenged with understanding where and how to apply these technologies. Transforming your supply chain involves more than the introduction of new technologies. You also must review and often redesign the processes that support the operations.

SAPinsider sat down with Probodh Chiplunkar, CEO of Ithena, a service provider specializing in helping SAP customers navigate their supply chain and digital transformation journey. In this video interview, Probodh describes his experience working with clients on their supply chain initiatives, some of the technologies in use, and some of the challenges faced by the end-user community. He also shared some of the critical SCM concepts you need to consider through your transformation journey.

Key Takeaways

  • A Critical component for supply chain is effective collaboration. The exchange of critical information and data across the extended supply chain will significantly move the “needle”.
  • Right size the technologies: implement appropriate technologies that enable strategic objectives in a timely manner.
  • A flexible, agile, and nimble supply chain will be the new norm for a successful supply chain.



Probodh Chiplunkar Chairman of the Board, Ithena Technologies
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Leading from the front, an Entrepreneur passionate about bringing opportunities for change to businesses through technology. Probodh excels at providing modern approaches using transformative technologies to the ecosystem of customers and partners. Utilizing the advent of IoT and digital disruption, ITHENA's persona-based AI platform enable customers to achieve new business models, improvement in operational efficiencies and profitability.