Customer Experience

Content in this topic area will help sales, marketing, customer service, and analytics professionals understand how to leverage SAP Customer Experience solutions to deliver personal, trusted, and connected customer experiences. Content will cover a wide range of topics, including end-to-end commerce processes, sales automation, sales performance management, best practice customer service, marketing, and customer-related analytics processes. 

Featured

  1. The COVID-19 Crisis Exposes Areas Where SAP Customers in the Healthcare Field Can Up Their Game

  2. Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

    Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

  3. Adapting for Success in the Outcome Economy

Results

  1. Cognizant

    The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
  2. Guidance for Supply Chain Professionals on Customer Experience Management and Beyond

    Manufacturing and operations are areas that businesses of all sizes can’t ignore — as managing customer and procurement data is not optional when it comes to optimizing the supply chain. And these areas don’t work in a vacuum. Designing products, planning production, and making and delivering products involves partners and suppliers. SAP, which has long…
  3. Why Customers Need to Build a Measurable Business Case for Employee Central

    Audio pioneer Dolby Laboratories, which has been delivering audiophiles a superior sound and sight experience since the 1970s, decided in 2016 that it wanted an equally stringent level of quality assurance for its business process testing. The business sought a risk-based automated testing solution to reduce or eliminate regression test coverage gaps and lengthy testing…
  4. Delivering “Complete” Experiences Where the SAP Customer Is the Hero

    Hear from Nick Tzitzon, Executive Vice President of Marketing and Communications for SAP, who shares recent changes within SAP and how they will affect its customer and partner ecosystem. In this executive Q&A with SAPinsider, Tzitzon offers an inside perspective on the big shifts of SAP S/4HANA and Qualtrics coming to SAP customers very soon,…
  5. Best Practices for SAP Customers Operating in China

    Financial planning and analysis (FP&A) is a top financial concern for SAP customers, according to a recent SAPinsider benchmark report, “SAP S/4HANA Finance: State of the Market,” where more than 400 individuals across all lines of business from nearly 150 companies were surveyed regarding their strategy for SAP S/4HANA Finance. However, many organizations are still…
  6. What SAP Customers Can Expect with Industrial IoT and Artificial Intelligence

    Audio pioneer Dolby Laboratories, which has been delivering audiophiles a superior sound and sight experience since the 1970s, decided in 2016 that it wanted an equally stringent level of quality assurance for its business process testing. The business sought a risk-based automated testing solution to reduce or eliminate regression test coverage gaps and lengthy testing…
  7. Closing the Customer Experience Gap

    Many organizations are creating a disjointed customer experience (CX) and need to find new ways to capture the exponentially growing amount of customer data, integrate their isolated systems, and achieve a single view of the customer. While companies commonly are talking about doing more with less and improving customer satisfaction, few seem to be allocating…
  8. Delivering the Future of Digital Commerce: Engaging Tomorrow’s Customer Through SAP Commerce Cloud

    By 2022, 90% of SAP customers are expected to be somewhere along the migration journey from SAP Business Suite to SAP S/4HANA. To support customers on this journey, SAP has identified ways to simplify the process based on the experiences of customers. For This content is available to General Members. Sign In Become a Member
  9. 3 Consequences of Mismanaging E-Invoicing Compliance for SAP Customers

    Audio pioneer Dolby Laboratories, which has been delivering audiophiles a superior sound and sight experience since the 1970s, decided in 2016 that it wanted an equally stringent level of quality assurance for its business process testing. The business sought a risk-based automated testing solution to reduce or eliminate regression test coverage gaps and lengthy testing…
  10. McDermott Talks Xs and Os at SAPPHIRE NOW Keynote

    Audio pioneer Dolby Laboratories, which has been delivering audiophiles a superior sound and sight experience since the 1970s, decided in 2016 that it wanted an equally stringent level of quality assurance for its business process testing. The business sought a risk-based automated testing solution to reduce or eliminate regression test coverage gaps and lengthy testing…