Customer Experience

Content in this topic area will help sales, marketing, customer service, and analytics professionals understand how to leverage SAP Customer Experience solutions to deliver personal, trusted, and connected customer experiences. Content will cover a wide range of topics, including end-to-end commerce processes, sales automation, sales performance management, best practice customer service, marketing, and customer-related analytics processes. 


  1. The COVID-19 Crisis Exposes Areas Where SAP Customers in the Healthcare Field Can Up Their Game

  2. Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

    Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

  3. Adapting for Success in the Outcome Economy


  1. Thales

    The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
  2. Delivering the Future of Digital Commerce: Engaging Tomorrow’s Customer Through SAP Commerce Cloud

    Cloud-enabled digital commerce is here to stay, yet many organizations lack modern capabilities that can help them evolve and thrive as competition intensifies. SAP Commerce Cloud can support the enterprise of the future, enabling businesses to manage multiple sales and communications channels on a single platform. Hosted on public cloud, SAP Commerce Cloud provides true…...…
  3. European SAP Customers Get Most out of S&OP

    Recent SAPinsider research explores the confluence of technologies that has hit the supply chain management (SCM) market and benchmarked the technologies leading companies are using to support their SCM strategies. Here, we examine the ways in which Europ This content is available to General Members. Sign In Become a Member
  4. DevOps For SAP Customers: Leveraging SAP Strengths For Future Benefits

    This eBook will pinpoint the top three pain points associated with current spend management practices and explore how a holistic, AI-driven P2P automation solution can help alleviate them. This content is available to General Members. Sign In Become a Member
  5. How to Leverage Customer Experience Data in Manufacturing

    Customer trends in the consumer and B2B marketplaces today are moving toward models where manufacturers can deliver unique services versus traditional “off-the-shelf” products. Demand for this sort of individualized manufacturing puts pressure on manufacturers to innovate/design and deliver goods faster. Therefore, supply chain professionals are challenged with how to become more flexible and adaptable. This…
  6. What SAP Customers Need to Know for Employee Tax Filing

    The Federal Tax Cuts and Jobs Act (TCJA), which took effect in January 2018, made significant modifications to both corporate and individual taxes. In September 2018, the IRS announced that it would mandate the use of a revised Form W-4 revisions on January 1, 2020. The 2020 version is expected to fully reflect tax law…
  7. It’s “Do or Die” for Many SAP Customers

    The past few years have shown a rapid increase in new consumer products, proven by the vast array of new choices appearing daily. Shifting consumer demands and disruptive business models are driving manufacturers to introduce new products at an unprecedented pace and scale. Speed to market and business agility are critical for businesses to compete.…
  8. Research Preview: The Journey to SAP C/4HANA

    Join Sean Edwards, EVP of Digital Customer Experience Research as he previews his March research study, The Journey to SAP C/4HANA. Companies struggle to create an exceptional end-to-end customer experience, especially when dealing with cumbersome and outdated systems and processes. Today, for sustained competitive advantage, companies must implement processes and solutions that put the focus…
  9. Ways Digital Platforms Drive Business Value for SAP Customers

    Faced with a constantly changing and increasingly demanding business landscape that requires exceptional customer experiences, organizations need seamless connections among their enterprise applications and access to the latest analytics and development tools. Digital platforms help companies meet these needs by enabling them to provide greater intelligence to their customers, employees, and partners through a unified…
  10. How to Deliver Personalized Experiences and Enable New Revenue Streams with SAP’s CX Suite

    The experience economy has changed businesses and business models. To be competitive in this new landscape, companies must deliver exceptional experiences and leverage new opportunities to generate revenue. SAP’s customer experience (CX) suite helps org