Customer Experience

Content in this topic area will help sales, marketing, customer service, and analytics professionals understand how to leverage SAP Customer Experience solutions to deliver personal, trusted, and connected customer experiences. Content will cover a wide range of topics, including end-to-end commerce processes, sales automation, sales performance management, best practice customer service, marketing, and customer-related analytics processes. 


  1. The COVID-19 Crisis Exposes Areas Where SAP Customers in the Healthcare Field Can Up Their Game

  2. Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

    Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

  3. Adapting for Success in the Outcome Economy


  1. Wolters Kluwer | CCH Tagetik

    The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
  2. Three Major Functionality Upgrades in SAP S/4HANA Interface Monitoring

    The SAP Intermediate Document (IDoc) remains one of the default routes for message transmission in most customer environments. With the release of SAP S/HANA 1511 on-premise, business functionality for reviewing inbound and outbound messages has been greatly improved. Read this blog to learn: – Three components of the improved functionality; – How to segregate responsibility…
  3. Frictionless S/4HANA System Migration at Sysmex with Celonis video thumbnail

    Elevating Customer Experience with SAP C/4HANA for Consumer Goods and Retail

    The explosion of digital technologies and the new possibilities they have created has dramatically reshaped customer behaviors and expectations, and the pace of change is only increasing. Customer interactions are evolving rapidly, the number of communication channels has exploded, and customers expect to engage across them seamlessly. As today’s customers segment themselves into tribes that…
  4. mindset

    Why Today’s Economy Demands a New Mindset

    As companies are starting to look at how to connect operational data (O-data) with experience data (X-data), they are realizing that, in today’s economy, it is more important than ever. And they are also realizing that creating value through improved experiences for both customers and employees takes more than just technology. It requires a fundamental…
  5. Vertex

    Vertex, Inc. is a leading global provider of indirect tax software and solutions. The company’s mission is to deliver the most trusted tax technology enabling global businesses to transact, comply and grow with confidence. Vertex provides cloud-based and on-premise solutions that can be tailored to specific industries for major lines of indirect tax, including sales and consumer use, value added and payroll. Headquartered in North America, and with offices in South America and Europe, Vertex employs over 1,200 professionals and serves companies across the globe.
    For more information, follow Vertex on Twitter and LinkedIn.

  6. Protiviti

    As an SAP Gold Partner and seven-time partner of the year, Protiviti’s network of consultants in over 85 offices and more than 25 countries can help you navigate the complex SAP S/4HANA landscape, define and execute your roadmap with powerful business insights that drive enhanced performance, and ensure you maximize the value of your SAP investment.

    Our team of SAP certified professionals helps you increase the benefit of SAP technologies including, Finance Transformation, Data and Analytics, Business Process Optimization, and Governance, Risk and Compliance.

  7. Key Ways To Influence Development of SAP S/4HANA Cloud

    SAP has continually emphasized their desire to hear from customers and incorporate that feedback into software improvements. The company has historically received commentary through various avenues, including co-innovation projects, customer surveys, hands-on partnerships, and customer request processes. In their latest innovation that connects customers directly with SAP regarding suggested enhancements to SAP S/4HANA Cloud, SAP…
  8. Lessons Learned from Delivering an SAP Omnichannel Point-of-Sale by GK

    To keep up with customer expectations, retail stores must offer a tailored and optimized experience. To achieve this, one US-based apparel company set out to build an integrated point-of-sale (POS) system that, once completed, will help the company gain a competitive edge by offering customers highly flexible promotions, unlimited loyalty campaigns, and a mobile solution.…
  9. Pure Storage

    Get more from your data. Pure Storage empowers innovators to build a better world with data by delivering a simple, evergreen platform that enables organizations of all kinds to turn data into intelligence and advantage. Pure’s data solutions enable SaaS companies, cloud service providers, enterprises, and public-sector organizations to deliver real-time, secure data to power mission-critical production, DevOps, and modern analytics in multi-cloud environments.

  10. Docusign

    Since its inception in 2003, DocuSign has been on a mission to accelerate business and simplify life for companies and people around the world. We pioneered the development of e-signature technology, and today DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world’s #1 way to sign electronically on practically any device, from almost anywhere, at any time.