Surviving and Thriving in a Digital Economy

Surviving and Thriving in a Digital Economy

Keynote Address Delivered at CRM, Logistics & SCM, PLM, Manufacturing, and Procurement 2016

Speaking live from Las Vegas, SAP’s Dr. Volker G. Hildebrand, Global Vice President, Customer Engagement and Commerce, and Hans Thalbauer, Senior Vice President, Extended Supply Chain Solutions, discussed the trends and technology driving digital transformation and SAP’s strategy for moving beyond traditional CRM and digitizing the supply chain. Using real-life examples, including Alibaba.com, Uber, and...

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