Supply Chain Product Innovation With Data and Analytics

The pressure to innovate to launch new products and solutions emerged as a top business imperative in the response to the recent SAPinsider survey on the use of data, analytics and automation in supply chain. The survey results intend to help us formulate our storyline for upcoming February research report, Building Resilient and Agile Supply Chains Leveraging Data, Analytics and Automation. The emergence of this specific business driver highlights that data and analytics in supply chain can not only help organizations streamline their supply chains but in some industries, can help launch innovative or new products and services as well. A good example is the logistics and transportation industry. In this article, we discuss how this industry can use data and analytics beyond building efficient logistics and transportation networks.