Launching Platforms for Personalized, Behavioral, Customer-Centric Engagement in Banking and Insurance

Discovery Group Recognized a Need to Focus on Clients’ Behaviors and Worked with SAP to Develop Innovative Solutions

Learn how Discovery Group recently partnered with SAP to extend its offerings to provide personalized, behavioral, customer-centric engagement, journeys, and outcomes for its members. On the insurance side of the business, Discovery Health created a unique program to incentivize healthy behavior through its Vitality brand, rewarding members for their healthy living choices. On the banking side, it introduced the “world’s first behavioral bank,” Discovery Bank, which offers clients personalized interest rates and banking offers based on an individual’s behavior, such as paying bills on time or saving money. This case study showcases how its possible to differentiate by applying accumulated data in new ways to improve experiences.

This content is available to SAPinsider Members(complimentary). Please click below to log in or create an account

Login Now »

Create Account »