Marketing Manager – Vendor Marketing

The Role

The Marketing Manager is a proven marketing leader with strong technical skills, direct experience in technology marketing and demand generation campaign experience.  The Marketing Manager is a type-A person that is self motivated, always puts clients first and is driven for high performance for the company.

Specific Responsibilities include:

  • Demand generation to drive sales growth within a named account community of Technology Vendors.
  • Account based marketing campaigns designed to develop lead generation for sales.
  • Manage drip and nurture marketing campaigns to develop prospects from MQL to SQL.
  • Manage all website content for SAPinsider services to create a compelling value proposition for vendor sponsor sales opportunity development.
  • Achieve revenue goals for new client sales.
  • Manage a monthly Vendor Newsletter focused on highlighting the impact the SAPinsider Member Community has for SAPinsider Vendor clients.
  • Manage the delivery of all targeted email campaigns including list targeting, HTML creation, campaign scheduling and results reporting.
  • Manage the delivery of all Social Media campaigns including social tile creation and LinkedIn, Twitter and Facebook channels for vendor targets.
  • Manage the Vendor Prospect SFDC database and email lists.
  • Report on sales revenue generated from vendor marketing efforts.
  • Ensure all member marketing campaigns follow industry policies and best practices.

Professional Qualifications

An ideal candidate will possess:

  • Proven experience in developing and implementing ABM campaigns designed for acquisition and retention of new clients.
  • Direct experience in understanding the challenges that Technology Vendor companies have in their go to market approaches.
  • Clear understanding of the different persona based objectives across the Vendor Marketing roles of: Event Marketing, Demand Generation, Content Marketing, Field Marketing, Product Marketing, Advertising and Competitive Intelligence.
  • Experience with Event based marketing programs designed to drive Vendor sponsorship.
  • Email systems experience including list segmentation, A/B testing and scheduling.
  • Strong understanding of GDPR compliance requirements.
  • Software experience with content management systems, HTML, Adobe Creative Suite, marketing automation and marketing analytics.
  • Knowledge of Social Media tools including Hootsuite.
  • Strong experience with SFDC prospect management.
  • Excellent written communication skills with strong experience in creating impactful marketing communications campaigns.
  • BA or equivalent in marketing, business, computer science or related discipline.

Compensation

The Marketing Manager enjoys a competitive base salary and annual performance bonus. In addition, the role participates in all SAPinsider employee benefit programs including healthcare coverage, life insurance, 3 weeks paid vacation, commuter rail benefits and 401K plan.

About SAPinsider: The Largest and Most Active, Global SAP Member Community

SAPinsider is an independent research and marketing services organization that owns the largest global SAP technology and line of business professional community with over 380,000 technology and business members. The SAPinsiders are either currently using or considering using the SAP solution platform to enable digital transformation and operational excellence within their respective businesses. SAPinsider members depend on our guidance for their investments in SAP based technologies.

SAPinsider works with SAP and it’s over 17,000 global solution and technology partners through its research and expert network to lead the market discussion across the SAPinsider community on what is working, which vendors can drive measurable value, new and emerging trends and how to successfully implement technology enabled process improvements.

Next Steps: Take the Lead on Your Future

Send your confidential resume and cover letter including salary history to SAPinsider at james.bedard@wispubs.com and reference the role in your cover letter and why this is the right next step for you.