Manager, Lead Generation Marketing

The Role

The Manager, Lead Generation Marketing is a marketing professional with strong lead generation and content marketing experience.  The Manager is self-motivated, always puts clients first and is driven for measurable results for their clients.

About SAPinsider: The Largest and Most Active, Global SAP Member Community

SAPinsider is the leading global, independent research and marketing services organization that owns the largest global SAP technology and line of business professional community with over 400,000 technology and business members. The SAPinsiders are either currently using or considering using the SAP solution platform to enable digital transformation and operational excellence within their respective businesses. SAPinsider members depend on our guidance for their investments in SAP based technologies.

SAPinsider works with SAP and it’s over 17,000 global solution and technology partners through its research and expert network to lead the market discussion across the SAPinsider community on what is working, which vendors can drive measurable value, new and emerging trends and how to successfully implement technology enabled process improvements.

Specific Responsibilities include:

  • Manage the generation of opt-in registration leads for delivery to our clients from content sponsorship campaigns.
    • Client leadership
    • Lead acquisition strategy
    • Personalized messaging campaigns
    • Landing page content development
    • Results reporting and lead delivery
  • Partner with the research team to generate survey respondents for research reports assuring that all hit their requirements on time.
    • Survey implementation
    • Personalized messaging
  • Manage account based marketing (ABM) campaigns for clients assuring that targeted leads are generated across all member touchpoints including the website, newsletters and emails.
    • Client leadership
    • ABM campaign tactics and campaign plan
    • Account targeting
    • Multi-channel touch points
    • Results reporting and lead development
  • Manage the design and delivery of all targeted client email campaigns including list targeting, HTML creation, campaign scheduling and results reporting.
  • Ensure all lead generation and account based marketing campaigns follow industry policies and best practices

Professional Qualifications

An ideal candidate will possess:

  • Direct experience in managing lead generation marketing campaigns.
  • Experience in content marketing with opt-in registration lead generation.
  • Experience with multi-channel, account based marketing (ABM), approaches.
  • Ability to write and deliver compelling emails in a targeted campaign.
  • Proven writing and editorial skills.
  • Excellent verbal communication skills.
  • Exceptional project management skills.
  • Direct experience in managing multiple ongoing client delivery projects.
  • Proven systems skills with content management systems, HTML, Adobe Creative Suite, eMail Systems, lead delivery systems, marketing automation and marketing analytics.
  • BA or equivalent in marketing, business, communications or related discipline.

Compensation

The role enjoys a competitive base salary and annual performance bonus. In addition, the role participates in all SAPinsider employee benefit programs including healthcare coverage, life insurance, 3 weeks paid vacation and 401K plan.

Next Steps: Take the Lead on Your Future

Send your confidential resume to SAPinsider at james.bedard@wispubs.com and reference the role in your cover letter and why this is the right next step for you.