How Rich Products Delivers to Customers Faster

Improving Product Development Processes with a Speed-to-Market Initiative and SAP PLM

This article outlines how Rich Products is creating new business opportunities and enhancing its customer interaction experience by redesigning its product development processes. It examines the company’s overall strategy for the redesign, including its proof-of-concept planning, the benefits it aims to achieve, and the efforts involved in securing end-user engagement and acceptance.

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