David Williams

David Williams is Vice President of Product Marketing for SAP’s Enterprise Planning Apps, part of the SAP Analytics portfolio. David and his team work closely with the product management and development teams that create the applications as well as with customers and prospective customers - providing insight into product features and benefits, and market trends. You can often find David at events discussing the merits of using SAP’s Analytics solutions and showcasing customer examples. Prior to joining SAP, David spent a number of years at Business Objects, Crystal Decisions, and Cognos in a variety of roles including product management, market intelligence, and strategic marketing.

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