Desires Delivered in an Experience Economy: Learn How to Successfully Manage Supply Chains to Improve Customer Experience

Today’s consumers have expectations for instant gratification and customizable orders, and those demands are starting to creep into business-to-business (B2B) transactions. B2B organizations need to be responsive to change to satisfy customer demands, for example, making mobile app ordering a priority. This article reveals how SAP customers can become winners in the experience economy. You will learn about:
- The importance of anticipating and exceeding customer desires in real time to deliver expected results
- The need to consider the planet’s natural resources and begin designing, manufacturing, and delivering products more sustainably
- How a state-of-the-art digital supply chain can help SAP customers meet the desires of increasingly environmentally focused customers, employees, and shareholders

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