Today’s consumers have expectations for instant gratification and customizable orders, and those demands are starting to creep into business-to-business (B2B) transactions. B2B organizations need to be responsive to change to satisfy customer demands, for example, making mobile app ordering a priority. The winners in the experience economy will anticipate and exceed customer desires in real time to deliver expected results. But they also need to consider the planet’s natural resources and begin designing, manufacturing, and delivering products more sustainably. This article reveals how a state-of-the-art digital supply chain can help SAP customers meet the desires of increasingly environmentally focused customers, employees, and shareholders.