The Kraft Heinz Company Unlocks Recipe for Strategic Business Insight

Recently Merged Food and Beverage Titans Exhibit a Supercharged Data Warehouse

When the merger between Kraft Foods and Heinz was finalized in July 2015, the resulting Kraft Heinz Company became the fifth-largest food and beverage company in the world — and the volumes of data that the newly merged company had to manage were as expansive as the organization itself. Learn how Kraft Heinz migrated its SAP Business Warehouse (SAP BW) instance from a third-party database to SAP BW powered by SAP HANA in order to improve performance by 98% while cutting its data footprint in half. And see how the supercharged environment is helping the analytics needs of the combined company by providing improved performance and self-service capabilities.

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