Colgate-Palmolive Combines Its Trade Promotion Planning with SAP HANA
As a producer of some of the most recognizable personal and home care brands in the world, Colgate-Palmolive is consistently exceeding the expectations of its global customer base. This statement holds just as true for the technology the company uses; it has consistently been a pilot customer for SAP applications that eventually become mainstream solutions. Colgate was a ramp-up customer testing out SAP’s functionality for speeding profitability analysis (SAP CO-PA Accelerator powered by SAP HANA) and was also an early adopter of SAP NetWeaver Business Warehouse (SAP NetWeaver BW) powered by SAP HANA.
Colgate’s implementation of SAP HANA CO-PA Accelerator late in 2011 was meant as a test project as the business saw an opportunity to enhance its profitability analysis reporting and to confirm the capabilities of in-memory technology for use on larger, more strategic projects. With significant time savings on numerous brand profitability analysis processes, Colgate then decided to move its business warehouse and trade promotion management solution onto the SAP HANA platform.
To learn more, insiderPROFILES spoke with Ruben Panizza, Global IT Director for Colgate, who is responsible for the business’s data warehouse functions and whose team supported the implementation of SAP Accelerated Trade Promotion Planning powered by SAP HANA.
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