The Magnet App Attracts More Collaborative, Productive, and Efficient Office Environments

Deloitte’s workforce is constantly on the go: with the majority of employees traveling weekly, they are rarely in their offices. As a result, space management is an important consideration for the organization, which needed to consider ways it could best leverage its real estate while providing a better working experience for employees. This is what led Deloitte to develop the Magnet app — a mobile application that assigns employees office space, suggests nearby contacts, and offers other recommendations such as directions and restaurant reviews.

With Magnet, office space is reserved for employees automatically when they enter a building, without having to physically check in. And the app’s recommendation engine performs on-the-fly analysis — using the processing power of SAP HANA — not only to find a workspace but also to select the spot based on employees’ connections. The app garnered Deloitte an honorable mention in the SAP HANA Innovation Awards’ Digital Trailblazer category for its ability to provide a cutting-edge application to employees.

Over the past two years, Deloitte rolled out Magnet internally across its US employee base, and the organization is starting to roll it out across its global network. To uncover more about Magnet, insiderPROFILES spoke with Chris Dinkel, a managing director at Deloitte Consulting, LLP, who co-leads the Deloitte’s SAP HANA analytics capability and was involved in Magnet’s development from the beginning. Dinkel discussed what was going on internally at Deloitte that spurred the app’s creation as well as some of the benefits employees have realized since its US rollout.

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