How Large Manufacturers Are Struggling to Keep Pace with Industry Dynamics
The past few years have shown a rapid increase in new consumer products, proven by the vast array of new choices appearing daily. Shifting consumer demands and disruptive business models are driving manufacturers to introduce new products at an unprecedented pace and scale. Speed to market and business agility are critical for businesses to compete. This article looks at how SAP customers are currently collecting the data necessary to create new products and ways to transform their SAP product launch processes.