How SAP Helps Small and Growing Companies to "Run Live" to Innovate, Transform, and Simplify

Hernán Marino, SVP and Global Head, Partner & SME Marketing and Communications, and COO Global Marketing at SAP, discusses the creation and growth of the small to medium-sized (SME) enterprise and how this growing contingent helps to fuel the global economy. By introducing three case studies  — David Leadbetter Golf, Edesia Nutrititon, and GRAY Gallery — Marino highlights SAP’s commitment to providing “simple solutions for growing companies” and shows how SMEs are parlaying SAP’s strategy in this market to drive innovation.

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